Book Club of Desolation #12: The Pepsi-Cola Addict (1982), by June Gibbons

My process for this site is pretty simple. I look for movies or books I think I might like, and if I like them enough, or find them notable enough, I review them. To my knowledge, that's just the general critical process for a site like this. A natural aspect of this process is the Holy Grail Development Event. When you know what you like, you know what you'll probably love. There's always just one more thing out there, one more score, that will bring you critical artistic bliss. The perfect movie. The perfect book. And it's a tricky thing, the Holy Grail Development Event, which, in all honesty, could probably stand with a better name. The Internet is a thing now. Unless it's like The Weird Ones or something and every print was destroyed in a huge fire, or it's some penny dreadful published back in the Victorian period, you can find basically anything if you're willing to dig deep, risk viruses, and take a blow to your wallet.

The Pepsi-Cola Addict is basically the reason why I ended up doing the Book Club of Desolation. Yes, The Werewolf vs. the Vampire Woman was the first hint I had that these books existed. Yes, Harry Stephen Keeler showed me I'd have enough material for it. But when I began my research I knew that this was what I would build to. And now that I've gotten it done less than a year...what do I do for an encore? Well, something that makes me feel less guilty. This is one of those books where a lot of the meat of it is in the story behind it, so without further ado...

You may have heard the story of June and Jennifer Gibbons. Known as the "Silent Twins," the pair refused to talk to anyone but each other, and people who listened in on them heard them speak a language of their own creation. They were hugely dedicated to each other and, in essence, had a death pact of some variety. The twins were separated and placed in a mental health facility after they went on a crime spree which included committing arson. Eventually they determined that of them must "sacrifice" themselves in order to "be free," and in 1993 Jennifer died of unclear complications possibly related to other health problems brought on by her antipsychotics. Afterwards, June became much more expressive, and has gone on to live an apparently average life.

Before their crime spree, however, the girls wanted to be writers. Jennifer produced The Pugilist, Discomania, and The Taxi-Driver's Son, along with a play and some short stories, while June wrote The Pepsi-Cola Addict. Their work appears to have been published by New Horizons, a vanity print-on-demand press in their native Wales. Only Pepsi-Cola Addict is known to survive--because they were print-on-demand titles the amount of extant copies would be based on the number of copies that sold. Consequently, if Jennifer's books never sold, or only sold a copy or two, they may be gone for good. But Pepsi-Cola Addict exists, floating around as a bootleg. And sure enough, my copy is a bootleg, because I don't have access to the British Library (for geographical reasons exclusively, of course). I can say that it is one of the most incredible books I've ever read, and the fact that it has an astonishing story of authorship makes it all the better. That's saying nothing of the age of the writer. Pepsi-Cola Addict is a rush of pornographic comic book action, featuring some truly odd plot decisions pulled off with a remarkable skill. It is a true lost gem.

Preston Wildey King is a young teenager in love. However, he is also an addict. Preston loves Peggy and yet cannot quit his fixation with Pepsi cola. He steals it and steals to buy more, and often fantasizes about drinking huge quantities of the stuff. At times, he channels both Burroughs and Cleland as his Pepsi addiction resembles that of heroin, while also taking on sexual dimensions. Preston is also joined in his ennui by his friend Ryan. His best friend. His...best...friend. Ryan wants to rob a store but he also wants to bang Preston. This is not a hinted thing--there is oral sex in this book, and it is not of the hetero variety. There is a long and detailed series of events, all extremely delirious and laden with snappy Bogartesque dialogue. (Casablanca is maybe just a little influence here?) The inevitable happens. Preston bangs his lusty 30-something teacher. Then, he goes to jail as the robbery catches up with him. And we sink into nihilism, as a handful of pills washed down with Pepsi carries sweet Preston from this world.

I've glazed over a lot but that's because, like Don't Go in the Woods, the book's sheer oddity is hard to summarize. Every sentence is crafted with an odd precision, stumbling over amateurish metaphors while also evoking actual drama and pathos for our characters. The weird magical awkwardness of early teenagerhood, better in memory than in real life, comes back to you while reading, even if you didn't run into quite as crazy of shit when you were fourteen. Think the experimental passages of "Adams Farr" combined with a hatred for living a la Nathan Schiff. And while there are some stumblings, Gibbons keeps things moving, and shows that she has a remarkable intelligence alongside being well-read. It supports the notion that there is a connection between intelligence and mental illness, and that this is literature (convincing literature) about mental illness adds a certain layer to it all.

Of course, that sounds exploitative, but I prefer to look at the Gibbonses from the perspective of a fellow mentally ill person. I wish to celebrate their work as triumph with or over their illness as well; it's an expression of what mental illness does to a person. It's pretty clear that it affected Pepsi-Cola Addict and we can't get away from that. As a person with anxiety and depression (with some stuff probably stretching deeper than that), I am fascinated by what other mentally ill people produce. Even something like this, which many would decry as wallowing trash, is part of our voice. It shouldn't be ignored.

Plus, it's an important artifact of writing from a teenage author. My criticisms of "Canon" from my Don't Go in the Woods review apply here--literature written by youth always needs a closer eye, so that more of them may be considered classics. The work that young people do astounds me, much in the same way (though not the exact same way) that first-time work by very old people does. I hope I'll get to do Old People Goofing Off sometime soon as well. (This isn't really "Goofing Off," of course. But it's Kids Doing Great Things and that's what counts.)

I do hope there is a new edition of Pepsi-Cola put out at some point, and I hope Jennifer's works are rediscovered as well. Of course, I won't accept anything that doesn't benefit June Gibbons, or whomever or whatever she wants the new editions to benefit. But this should not be a book condemned to bootlegs, bless those bootlegs all the same. If you can find this, read it. I have built hype and yet I have faith the book can own up to it. It must be read to be believed. Track it down.

Thank you for stopping by for Bookvember! We'll see you again soon in the Book Club of Desolation...for now, get ready for December, when we'll take a look back on some moments from the life of Herschell Gordon Lewis.